Privacy Policy

This Privacy Policy describes how information collected about you (your “personal information”) is used and disclosed in your use of the website (“Website”), digital applications, channels, pages and services in all media (“Services”), which are operated by Other Side Ventures Private Limited under a license from Billboard Media LLC, a subsidiary of Penske Media Corporation (“Billboard India,” “we” and “us”). This Privacy Policy is incorporated into and subject to the Services’ Terms of Use. By using the Services, you acknowledge you have read and understand this Privacy Policy.  If you do not agree to the Terms of Use and this Privacy Policy, you must discontinue using the Services.

This Privacy Policy does not apply to other websites, apps, destinations, or other offerings that we do not own or control, even if they are linked to or from our Website or from one of our products or services. All capitalized terms used in this Privacy Policy shall have the meaning as defined herein or in the Terms of Use.

If Billboard India makes a material change to this Privacy Policy, Billboard India may also post on the Website a prominent notice that a change has been made. Continued access, visitation and/or use of the Services by you, or continued receipt of Billboard India’s product and/or services, will constitute your acceptance of any changes or revisions to the Privacy Policy.

INFORMATION WE COLLECT

We obtain information from or about you in connection with our Services. The information we collect and the purposes for which we use depends on the specific Services and how you interact with Billboard India. We, or our service providers on our behalf, may collect the following information about you or your use of the Services:

‍Information You Provide to Us:

  • Registration or Contact Information such as e-mail address, name, phone number, and address.
  • Customer service information such as questions and other messages you address to us directly through online forms, by email, over the phone, or by post; and summaries or voice recordings of your interactions with customer care
  • Demographic, statistical and interest information such as interests, lifestyle information, hobbies, your age, date of birth, gender, etc.  You may provide this information in connection with registering for the Service, participating in surveys on the Services, or other opportunities to provide profile or interest information.   
  • Financial and transactional information such as order information, billing information, and credit or debit card number or payment account information (processed by our payment processors), verification number, and expiration date, to process payments and information about your transactions and purchases with us
  • User-generated content such as comments on articles, photos, videos, audio, any information you submit in public forums or message boards, reviews and feedback or testimonials you provide about our Services.
  • Research or survey information (including contact information and user generated content) collected if you participate in a survey.  Surveys are voluntary and may request any of the demographic, statistical and interest information above, in addition to product ownership, purchase history or intentions, political views, religion, and union or guild membership. In some circumstances, our surveys are embedded on our Services and your responses are associated with your other information including device identifiers or cookies and contact information (to the extent we have such information).
  • Audio and video information, including audio recordings of customer service calls or security video footage if you visit one of our properties.
  • Social media information (which may include contact information, photos, location, user generated content, demographic information) if you link your account or access the Services through a third-party connection or log-in, we may have access to any information you provide to that social network depending on your privacy settings such as your name, email address, friend list, photo, gender, location, and current city; and information you provide to us directly through our pages on social networking and blogging platforms (e.g., Facebook, Instagram, Snapchat, WordPress, and X (formerly Twitter)).
  • Other information you choose to provide directly to Billboard India in connection with your use of the Services.

Information We Collect Automatically:

  • Device information and identifiers such as IP address; time zones, browser type and language; operating system; ISP provider; platform type; device type; software and hardware attributes; and unique device, advertising, telecommunications carrier, and app identifiers.
  • Internet network and device activity data such as information about files you download, domain names, landing pages, browsing activity, content or ads viewed and clicked, dates and times of access, pages viewed, products, goods or services viewed, forms you complete or partially complete, search terms, uploads or downloads, the URL that referred you to our Services, the web sites you visit after this web site; if you share our content to social media platforms; and other web usage activity and data logged by our web servers, whether you open an email and your interaction with email content, access times, error logs, and other similar information.
  • Geolocation information such as country, city, state and PIN code associated with your IP address or derived through Wi-Fi triangulation; time zones; and precise geolocation information from GPS-based functionality on your mobile devices, with your permission in accordance with your mobile device settings.

Information from Third Parties:

  • We may also collect the information outlined above (except “Other Information You Choose to Provide”), such as contact information, demographic and interest information listed above, social media information, as well as product ownership, purchase history, and professional information (such as your title and employer) from other sources such as public and commercial data sources, affiliates, entities providing conferences and other events, ticketing and merchandise partners, marketers, social media networks, third party advertising partners in accordance with your privacy preferences on such services, and partners such as those providing surveys or operating sweepstakes for or with us. We use this information to update, validate or supplement the information that you provide or that we collect automatically in order to, a) target our communications and advertising so that we can inform you of products, services and offers that may be of interest, and b) for internal research, analytics and improvement of our Services.

Information we collect for our editorial activities:

  • We may collect information for or in relation to our articles and other editorial content (without limitation, “Editorial Content”) and activities, including for the purposes of journalism, and literary and artistic purposes (collectively, “Editorial Activities”).

HOW WE USE THE INFORMATION WE COLLECT

Depending on the Services you use and how you use them, we, or our service providers, may use your information to:

Provide the Services you request, including to maintain and service your account, by:

  • Processing and fulfilling your transactions.
  • Maintaining and servicing your account.
  • Sending communications that you have requested.
  • Administering your entries into sweepstakes, contests, promotions, or surveys.
  • Providing community features and post your content.

Communicate with You & Provide Customer Service to Provide the Services, including through:

  • Transactional or service communications, such as to notify you when you have won one of our contests or sweepstakes or other promotions, when we make changes to subscriber agreements, to send you an email newsletter, process refund requests, or to contact you about your account.
  • Responses to your requests for information.
  • Customer service and technical support.

Personalize your experience to Provide the Services, by:

  • Customizing certain features of the Services.
  • Delivering relevant content and to provide you with an enhanced experience based on your activities and interests.
  • Sending you personalized newsletters, surveys, and information about products, services and promotions offered by us, our partners, and other organisations with which we work.
  • Customizing the advertising on the Services based on your activities and interests.
  • Creating and updating inferences about you and audience segments that can be used for targeted advertising and marketing on the Services, third party services and platforms, and mobile apps.
  • Conducting cross-device tracking by using information such as IP addresses and unique mobile device identifiers to identify the same unique users across multiple browsers or devices (such as smartphones or tablets), in order to save your preferences across devices and analyse usage of the Services.
  • Use inferences about your preferences and interests for any and all of the above purposes.

Republish Information You Provide on the Services, by:

  • Pursuant to our Terms of Use, using and editing information submitted by you in response to opportunities provided on the Services, which you provide to us through emails, blogs, forums, in response to polls, or through any other user generated submission, for editorial purposes, including without limitation in our Editorial Content, including your name, likeness, photograph, and biographical information you provide, with or without attribution, including publication on our Website or Services, and in trade media, and advertising.

Improve the Services and develop new services, by:

  • Engaging in analysis, research, and reports to better understand how you use the Services, so we can improve them and develop new services.

Our Marketing and Third-Party Marketing and Advertising Purposes, by:

  • Sending you newsletters, promotional emails, surveys and information about products, services and promotions offered by us, our partners, and other organizations with which we work.
  • Customizing content and advertising that we or our third-party partners deliver on the Services (e.g., targeted third-party advertising).
  • Creating and updating inferences about you and audience segments that can be used for targeted advertising and marketing on the Services, third party services and platforms, and mobile apps.
  • We may combine the information we collect about you, including from third parties, and conduct cross-device tracking for the marketing and advertising purposes above, including to understand and resolve technical issues, app crashes and other issues being reported.

Audit consumer interactions on the Services.

  • Including to measure the placement, frequency, efficacy and compliance of advertising and ad impressions.

Security, Fraud, and Legal Compliance, including by detecting, protecting against, and prosecuting security incidents, fraud, and illegal activity including to:

  • Monitor, prevent, and detect fraud, such as through verifying your identity.
  • Combat spam or other malware or security risks.
  • Monitor, enforce, and improve the security of our Services.
  • Comply with any applicable procedures, laws, and regulations, subpoenas, governmental requests or legal process, or in connection with a legal investigation, if in our good faith opinion such is required or permitted by law.
  • Establish, exercise, or defend our legal rights (e.g., to enforce compliance with our Terms of Use, Privacy Policies, or other contracts or legal rights).
  • Protect or defend our Services, users, or others.

Aggregate and/or De-Identified Information. 

  • We may aggregate or anonymise information and/or de-identify any information collected through the Services so that such information can no longer reasonably be linked to you or your device (such information, “Aggregate/De-Identified Information”). We may use and disclose this Aggregate/De-Identified Information for any purpose permitted under the law.

For our Editorial Activities.

  • Including to license Editorial Content for our legitimate business purposes.

HOW WE DISCLOSE THE INFORMATION COLLECTED

Billboard India may disclose information collected from and about you on the Services to other companies or individuals as set forth below:

Service Providers.

  •  We may provide access to information to vendors that perform services on our behalf, including subscription and order fulfilment, managing our email lists and sending email messages on our behalf, processing payments, providing customer support, providing analytics, and performing other administrative services, in order to carry out such services.

Our Affiliates.

  •  We may disclose information we collect with our third party licensors and its subsidiaries to deliver products and services to you, ensure a consistent level of service across our Services, internal management and administrative purposes on our behalf and enhance our products, services, and your customer experience.

Information You Disclose Publicly.

  •  You may submit photographs, user profiles, written material, music, video, photos, comments and other content, which may include information relating to your and/or other individual users (collectively, “UGC”) on the Services. We do not control who will have access to the UGC you choose to make public or how they will use it and take no responsibility for ensuring such UGC remains private or is secure. We are also not responsible for the accuracy, use or misuse of any UGC that you disclose or receive through the Services.

Other Individuals, Services, and Partners at Your Request.

  •  We will disclose your information to other individuals and services at your request.

Third Party Contests and Promotions Providers.

  •  If you enter a contest or sweepstakes sponsored by a third party, the information you provide via the contest or sweepstakes may be disclosed to that third party for their use subject to their own policies.

Third Party Partners to Provide Co-Branded Products and Services.

  •  From time to time, we partner with a retailer or other third party to offer products, services, subscriptions, events and summits, and other applications on a co-branded or cross-promotional basis (“Co-Branded Areas”). The information you provide in connection with Co-Branded Areas may be collected directly by, or disclosed by Billboard India to, the third party, as well as with any participating sponsors or advertisers of such Co-Branded Areas. These third parties will use your information in accordance with their own privacy policy.

For Marketing Purposes.

  •  We may disclose your information to third parties whose offerings may interest you such as other marketers, magazine publishers, retailers, participatory databases, event sponsors and non-profit organizations. This includes licensing information about your interests and activities, and marketing segments created with such data, which we may disclose to third parties for their marketing purposes.

Third-Party Online Advertisers, Ad Networks and Advertising Partners.

  • The Services may integrate third-party advertising technologies that allow for the delivery of relevant content and advertising on the Services (including in our emails to you), as well as on other websites you visit and other applications you use. These technologies will collect certain information from your use of the Services to assist in delivering such ads and marketing messages and enhancing our information. These third parties include advertising networks, data exchanges, ad servers, certain analytics providers and others. Except for the choices provided by Billboard India herein, this Privacy Policy does not govern the use of cookies or other tracking by such third parties. In addition, we sometimes provide certain information (such as email addresses) to service providers and third-party advertising partners, who may “match” this information in hashed form to cookies (or mobile ad identifiers) and other proprietary IDs, in order to provide you with more relevant ads when you visit other websites and mobile applications.

For Legal Purposes.

  •  By using the Services, you acknowledge and agree that we may access, retain, and disclose the information we collect and maintain about you if required to do so by law or in a good faith belief that such access, retention or disclosure is reasonably necessary to: (a) comply with legal process or a regulatory investigation (e.g. court order); (b) enforce our Terms of Use, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of Billboard India, its licensor, its agents and affiliates, its users and/or the public. This includes exchanging information with other companies and organizations for fraud protection, and spam/malware prevention, and similar purposes.

Social Networks.

  •  As noted above, if you use your login credentials from a social media networking service on the Website, we may receive information from such service in accordance with its terms and privacy policy and your settings. If you elect to share your information with these social networking sites, we will disclose information to them in accordance with your election. The terms and conditions of these social networking sites will apply to the information we disclose to them.

Sales or Transfer of Business or Assets.

  •  In connection with a sale, merger, transfer, exchange, or other disposition (whether of assets, stock, or otherwise, including via bankruptcy) of all or a portion of the business conducted by the Services to which this policy applies, in which case the company will possess the information collected by us and will assume the rights and obligations regarding your information as described in this Privacy Policy (the “Acquisition Use”).

Editorial Activities.

  • As part of our Editorial Activities.

Editorial Licensees.

  • To third parties that license our Editorial Content.

YOUR RIGHTS AND YOUR CHOICES

Marketing Choices

  • Email. If you want to stop receiving promotional e-mails from us (which we send pursuant to applicable law), click on the “unsubscribe” link in any promotional email from us. Please note that once we receive your request, it may take an additional period of time for your opt-out to become effective. We may still send you transactional communications such as receipts or updates to this Privacy Policy or our Terms of Use.
  • SMS Text Communications. You may opt-out of SMS messages from us (which we send pursuant to applicable law) by following the instructions provided in the message When we receive an opt-out message from you for SMS messages, we may send a message confirming our receipt of your opt-out.

Cookies

  • You may have the ability to accept or decline (or opt out of) certain cookies for analytics and targeted advertising on our Services depending on your jurisdiction. Some analytics providers we partner with may provide specific opt-out mechanisms. Many mobile devices allow you to opt-out of targeted advertising for mobile apps using the settings within the mobile app or your mobile device. For more information, please check your mobile settings. Please note that if you exercise the opt out choices above, you will still see advertising when you use the Services, but it will not be tailored to you based on your online behaviour over time.

RETENTION OF YOUR INFORMATION

We keep your information for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws.    

LINKS TO THIRD PARTY SITES

When you are on the Services, you may be directed to other websites that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties. If you access a third-party website from the Services, you do so at your own risk, and you understand that this Privacy Policy does not apply to your use of such websites.

SECURITY

We implement appropriate administrative, technical and security safeguards to help prevent unauthorized access, use, or disclosure of the information we collect. However, no systems can be completely secure. Therefore, while Billboard India uses reasonable efforts to protect your information, Billboard India cannot guarantee its absolute security, and your use of the Services indicates your agreement to assume this risk. Billboard India and its licensor is not responsible for any acts or omissions of these unauthorized third parties.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to change this Privacy Policy at any time without prior notice. Any changes will be effective immediately upon the posting of the revised Privacy Policy.